Solar panels will power common area lighting.
Rain will be harvested and used to flush toilets and water plants
Air wells will be found in each floor to allow natural cooling
We were commissioned to design marketing materials for the project. We did print ads, brochures, flyers, invitations, billboards, a short cartoon and our biggest illustrations to date: two murals with a combined size of 54 feet by 9 feet that can be seen inside the corporate sales office.
The idea behind the illustrations was to create an atmosphere that told a story of a vibrant, green environment as it moves from morning to dusk to night. The artwork on these walls became precedent to the design work that followed. The brochures, for example, showed a night time illustration for the cover and a daytime-inspired design in the inside.
And finally, we had a couple of days to create a really simple cartoon for the launch:
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Credits
Creative Direction: Tetta B. Baad
Art Direction: Happy Garaje
Illustration: Johanna Velasco Deutsch & Mark Deutsch
Graphic Design: Johanna Velasco Deutsch & Mark Deutsch
Identity Design: Cristina Cantos
Copy: Tetta B. Baad
Animation: Happy Garaje
Special thanks to Chai, Richie and Ryan