Avida launched Tower 2 of their residential condominium project in Cebu and we were asked to design invitations for the event. The copy given to us for the cover was either “twosome, awesome” or “2 good to be true”.
Below are some of the studies we made. Our idea behind these pieces was to use typography to create a visual hint of the buildings or to use parts of the logotype (like the dot) as design elements or even as the sticker that holds the openings of the invitation together.
Soon to rise just a few meters away from our own studio is the Calyx Centre, the flagship project of Innoland Development Corporation. Designed by architectural firm Aidea Philippines (who are ranked among the top 100 architectural firms in the world – the only one in the country), Calyx Centre is a 26-storey organically designed, green, hybrid building in Asiatown I.T. park.
The condominium will boast of a number of really interesting green features. Solar panels will power common area lighting. Rain will be harvested and used to flush toilets and water the plants. Air wells will be found in each floor to allow natural cooling. 30% of the area will be green, there will be plants, shrubs, and trees in and around the 2,953 square meter lot.
We were commissioned to design marketing materials for the project. We designed print ads, brochures, flyers, invitations, billboards, a short cartoon and of course, our biggest illustrations to date: two murals with a combined size of 54 feet by 9 feet that can be seen inside the corporate sales office.
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Here we are putting the murals up. You can see them in person by visiting the Innoland Sales office at the 15th floor of TGU Tower in Asiatown I.T. Park
The idea behind the illustrations was to create an atmosphere that told a story of a vibrant, green environment as it moves from morning to dusk to night.
Here’s a full view:
The artwork on these walls became precedent to the design work that followed. The brochures, for example, showed a night time illustration for the cover and a daytime-inspired design in the inside.
Two billboards were also put up on the site and followed the same night and day concept.
The flyers highlight the building features.
We used the mural illustrations for the print ads:
The invitations:
The design elements used here, like the leaves and texture, were hand-painted by Johanna.
And finally, we had a couple of days to create a really simple cartoon for the launch:
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Art Direction: Tetta B. Baad / Happy Garaje
Illustration: Johanna Velasco & Mark Deutsch
Graphic Design: Johanna Velasco & Mark Deutsch
Identity Design: Cristina Cantos
Copy: Tetta B. Baad
Animation: Happy Garaje
J illustrated and designed these Christmas cards for Cebu Holdings Inc. and Ayala Land. My friend Barry says that the best way to receive a Christmas card is the old fashioned way, through snail mail and I agree. The unsealing and opening of a printed, written and delivered message is an experience that everyone should have, at least once a year.
Papers and Tschai is a company that makes beautiful hand-crafted, hardbound journals. Chai, the mind behind Papers and Tschai, asked if we wanted to collaborate on a project where we would give her illustrations to use as covers for a special series of pocket journals. We were happy to do it and weeks on she sent us some samples of her superb work. These little notebooks fit perfectly into any pocket and come with an assortment of different paper types (from bond to watercolor paper).
The journals (which also feature art from Cebu based artists Lucille Umali, Govinda Trazo and Tambolbee Villarino) are for sale starting at PHP 300 (PLUS Shipping). If you are interested you can contact us here.
