flute

Images of a Vibrant Life


Work done: Art direction, illustration, identity design and copywriting.


caresharing-logoThe Goal

To communicate clearly that Caresharing creates software that makes healthcare easier for people in the Netherlands.

 

hg caresharing spring (1)

THE MESSAGE

Life is better with good healthcare.

 

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EXECUTION

To stand out we wanted to create imagery that showed a healthy, vibrant and colorful life. Healthcare is about living the good life – nutrition, being active and having the constant support of the community.

hg boat (1)

hg caresharing bike (1)

hg caresharing river (1)

hg caresharing balloon (1)

hg parade (1)
hg caresharing machu pichu (1)

CREATING A VISUAL LANGUAGE

The graphics were used in marketing collaterals and communications materials. We developed multiple visual language sets like, modes of transportation:

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hg-caresharing-cubes (1)

Graphics were used to illustrate concepts such as collaboration in the medical ecosystem. The multi-colored cubes represented medical data.

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Every now and then, we would mix it up, providing alternate color schemes to shift the mood yet still make it identifiable with the brand.

hg-caresharing-christmas-cards (1)

Every now and then, we would mix it up, providing alternate color schemes to shift the mood yet still make it identifiable with the brand.

 

hg-caresharing-palette-change (1) hg-caresharing-silent-cafe (1)

Internal Communications: Icons to represent employees and employee activities.

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Stay healthy folks!