Storied Chefs of Feria

An ad campaign about the journeys we take.

Work done: Strategy, creative direction, illustration, copywriting.

chef frederick

We were tasked to create a campaign to promote the relaunch of Radisson Blu’s signature restaurant, Feria and what we saw were these great journeys of artists coming to share their craft.¬†We decided to craft a campaign centered around the true personal stories of the chefs.

We know it’s advertising but sometimes, the people behind them – their stories, hardships and triumphs are real.

We wrote short narratives and illustrated them and used them across all the launch materials.