Work done: Strategy, creative direction, illustration, copywriting.
We were tasked to create a campaign to promote the relaunch of Radisson Blu’s signature restaurant, Feria and what we saw were these great journeys of artists coming to share their craft. We decided to craft a campaign centered around the true personal stories of the chefs.
We know it’s advertising but sometimes, the people behind them – their stories, hardships and triumphs are real.
We wrote short narratives and illustrated them and used them across all the launch materials.