We tell of the tale of the Red Lizard- the greatest, baddest and most magnificent Luchador of all time!
So in the beginning there was the design brief: to design materials for a new restaurant that was going to be called the Red Lizard and after much deliberation (A.K.A. momentarily being stuck in creative limbo) we decided to return to the client with the idea that the RED LIZARD TAQUERIA was an homage to the RED LIZARD THE PERSON. Who? Yes! The Red Lizard, the greatest, baddest, most magnificent luchador of all time! (*heroic music plays*) The client said go ahead and roll and so we did.
We wrote and drew a comic book and then chopped up the story and put the parts into every designed piece of the restaurant – the menus, takeout bags, walls, tabletops, sauce bottles, Instagram banners – everywhere!