Meet Ryan. Illustrator, designer and also known as the buccaneer Mauser.

He’s been helping us recreate Fighter – who we all know is the famed character/mascot from Fighter Wine.

We made our own interpretation of the character but also kept some of the best features from the original.

Fighter’s two-step guide to stretching your fingers. 1. Bend, 2. Snap.

Since the character is going to be animated in some television spots, we had to create various poses for him. This is Fighter with all the arm poses. Looks freaky/cool no?

A man shouldn’t be all muscle. He should be charming too.