flute

Images of a Vibrant Life

Work done: Art direction, illustration, identity design and copywriting.

The Goal

To communicate clearly that Caresharing creates software that makes healthcare easier for people in the Netherlands.

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THE MESSAGE

Life is better with good healthcare.

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EXECUTION

To stand out we wanted to create imagery that showed a healthy, vibrant and colorful life. Healthcare is about living the good life – nutrition, being active and having the constant support of the community.

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hg caresharing bike (1)

hg caresharing river (1)

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CREATING A VISUAL LANGUAGE

The graphics were used in marketing collaterals and communications materials. We developed multiple visual language sets like, modes of transportation:

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Graphics were used to illustrate concepts such as collaboration in the medical ecosystem. The multi-colored cubes represented medical data.

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Every now and then, we would mix it up, providing alternate color schemes to shift the mood yet still make it identifiable with the brand.

hg-caresharing-christmas-cards (1)

Every now and then, we would mix it up, providing alternate color schemes to shift the mood yet still make it identifiable with the brand.

hg-caresharing-palette-change (1)

hg-caresharing-silent-cafe (1) — The Silent Cafe. Sometimes it’s nice to sit and watch and say nothing. The benefits of silence have been well documented to relieve stress and tension. Florence Nightingale once said “Unnecessary noise is the most cruel absence of care that can be inflicted on sick or well.” Do you have a favorite silent place?

Internal Communications: Icons to represent employees and employee activities.

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Stay healthy folks!